How to save an elephant

Bull elephants (Loxodonta africana) at the waterhole in front of the lodge, Ol Donyo Wuas, Mbirikani Group Ranch, Amboseli-Tsavo eco-system, Chyulu Hills, Kenya, Africa, October 2012

We’ve been invited to take part in an exciting new project to raise much-needed cash to tackle the appalling elephant poaching crisis – and you can take part too.

‘Remembering Elephants’ is being described as a ‘Live Aid’ moment for wildlife photographers.  Some of the world’s best wildlife photographers (and us!) are donating images to produce a stunning hardback book of elephant images, which will be sold to raise funds for Born Free Foundation’s anti-poaching work.

With well over 100,000 elephants slaughtered in the past few years, this initiative can’t come soon enough.  If you want to help out, you can do so by pledging financial support to the Kickstarter campaign which aims to raise £20,000 to produce the book.  If successful, the project could raise £45,000 to go directly into elephant anti-poaching.  The Kickstarter campaign kicked off today, with a flying start,  but has only one month to reach its goal.  If you can afford to make a pledge, then every little helps, and there are some great rewards. Even if you can’t afford to pledge, please pass on the Kickstarter link to anyone you know.

kickstarter